That defeats the aim to increase visibility. Too many posts under a hashtag can lead to your content getting lost. You want relevant tags but don’t want ones that have too much activity. Bonus Tipĭon’t use hashtags with too high a usage. Branded hashtags are ones created by a brand for their promotion and campaigns. You just need to make sure that you don’t use branded hashtags as these will bring more attention to your competitors. Pick some of the ones they use for your account. You can also get inspiration from your competitors. Watch what others in your industry are doing and see if they have any tags that can work for you. Select the hashtags you want to use and include them in your posts.Īnother way to discover hashtags is to keep an eye on popular pages in your niche.You can use Instagram’s search feature to help you find the right hashtags and variations for you. This can be completely different hashtags or variations of the same tag. To get this right (and stay on top of your game), you need to gather a go-to list of good ones. It doesn’t really want you to paste the same stack of hashtags across your Instagram. The Instagram algorithm prefers it when you use a variety of hashtags for different posts. The best way to use Instagram hashtags is to mix it up. Just remember to only use hashtags that are relevant to your posts. These are the top hashtags that your brand can pick from to boost your posts on Instagram. These are currently some of the more popular hashtags that you can use for your posts. That applies to Instagram hashtags as well. Of course, trends are always changing online. 100 Great Instagram Hashtags That Will Make Your IG More Visible This can help you reach more people who fit in your target audience. With tags as outlines, the algorithm can place content into categories and make relevant recommendations to users. The system organizes posts using hashtags as guides for what the content is about. The Instagram algorithm also uses hashtags as categories. Users can access content easily by using hashtags to organize their viewing. Hashtags don’t just make it easier for other users to search for content, they help categorize it, too.Ĭategorization on Instagram helps keep the app relevant and convenient. Hashtags make your posts discoverable to people who follow similar content and hashtags. Users can type in hashtags to find content on the Explore page. The basic function of Instagram hashtags is to make it easy to search for content on the app. These are some of the ways that hashtags can work for your brand: Make Posts More Discoverable On Explore They have practical effects on the Instagram algorithm and the number of people you reach. They’re not just about adding catchy slogans to your posts. We’ll also share the top-used ones this year so you can use them for your posts. In this blog, we’ll explain how you can use hashtags to get your posts seen. It also makes your posts and account more discoverable and searchable on the Explore page. Using a good hashtag can boost engagement, reach, and impressions on your posts. Instagram hashtags have always been one of the best ways to increase visibility. Share on Facebook Share on Twitter Pinterest Email
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